Big apparel brands are selling cool, “pre-loved” stuff online, in the name of reducing waste and diversifying revenue streams. They're making plans to make old gear new again, teaming up with the likes of Trove to make sure your favorite brands, think Patagonia and Levi’s, are in on the action too. What do customers think about rocking pre-owned threads? Could this move make or break your brand’s cool factor? Learn more in today’s episode.