In this week’s episode, two special guests discuss the movie Smile and how their terrifying promotion went viral. The Smile marketing team wanted to spread the word about their movie release to a large audience quickly, and inexpensively. So, they implemented a guerilla marketing campaign, which also intends to be personal and memorable… and that’s exactly what the Smile team achieved with this campaign. Check it out to learn all about guerilla marketing and how Paramount leveraged viral moments for its movie promotions.
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