BusinessU
Contact Us
Login
BusinessU
Login
BusinessU
Contact Us
Login
BusinessU
Login

SXSW & City Branding

Season 3, Episode 10

Watch on BusinessU with a 30-day Free Trial

30 days, full access to all content

Thumbnail for SXSW & City Branding

Austin, the state capital of Texas, is known for its pro sports teams, being the HQ of well-known companies like IBM, and now, thanks to South by Southwest (SXSW), it is the self-proclaimed “Live Music Capital of the World.” The South by Southwest Music and Media Conference, aka SXSW, started in 1987 and has evolved into a full-fledged festival featuring live music, film, start-up accelerators, and much more. But how did the city of Austin use events like SXSW to adapt and promote its “brand”? Explore the concept of city branding and learn how cities leverage their strengths and use promotion to build their reputations.

Join our 2,000+ Business Teachers

The School District of PhiladelphiaJefferson County Public SchoolsMiami-Dade County Public SchoolsClark County School DistrictEl Paso Independent School DistrictMesa Public Schools

Courses

Browse our Course Catalog

Icon for Principles of Marketing

Principles of Marketing

Icon for Social Media Marketing

Social Media Marketing

Icon for Intro to Business

Intro to Business

Icon for Business Law

Business Law

Icon for Principles of Entrepreneurship

Principles of Entrepreneurship

Icon for Pitch Deck Series

Pitch Deck Series

Icon for Principles of Management

Principles of Management

Icon for Personal Finance

Personal Finance

Icon for Principles of Finance

Principles of Finance

Icon for Econ 101

Econ 101

Icon for Accounting

Accounting

Icon for MS Office Certification Prep

MS Office Certification Prep

Icon for Custom Course

Custom Course

Demo

Schedule a
20-min Demo

During the screen-share demo we will give you a tour of the BusinessU platform and will answer any questions you may have!

BusinessU

BusinessU helps you prepare students for success with engaging, standards-based business courses, delivered through our interactive platform.

Join our 2k+ High School business, marketing, accounting, and finance teachers and sign up for a free trial today!

Copyright © 2024 Business U LLC