There’s a chance that maybe you haven’t noticed the fluffiest of all pillows that have taken over the toy sections of most major retailers. But for many Squishmallow lovers, it feels like Beanie Babies 2.0, only more cuddly. Whether it’s a frog, baby Yoda, or an avocado toast, these pillows are flying off the shelves. This week, Jaden and Maggie explore what the Squishmallows craze can teach us about pricing strategy.
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