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Social Media Influencers

Season 2, Episode 3

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This week, we’re talking about what it really takes to be a social media influencer. The influencer life can seem like a party, with free swag, and not that much work, right? Turns out, it’s a real job like, and requires creativity, dedication, and hard work. Jaden and Maggie investigate the world of influencers, the pros/cons, and what to keep in mind if considering this entrepreneurial path.

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Marketing is the process of ideation, creation, promotion, and delivery of profitable products and services, to targeted customers, for their benefit and for the benefit of society as a whole. Marketing connects companies and products to their target audience. It also involves many other disciplines including psychology, economics, sociology, and technology. In Principles of Marketing, we will introduce students to these facets of Marketing and others including market research, market planning, marketing-information management, selling, customer service, and "the 4Ps".

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