We’re all thinking it - our phones somehow just KNOW what we’re talking about. One moment you’re talking about gym bags with a friend, and the next, you’re getting ads for Nike. Lots of us assume we see these ads because someone is listening, but it turns out there’s a lot happening behind the scenes that has more to do with data. This week, Jaden and Maggie study social media ads and what they can teach us about marketing research, data, and smart business decisions.