In 2021, Amazon announced that it was paying $13 billion dollars for an 11-year deal to stream NFL’s beloved Thursday Night football. And as of September 2022, the broadcast was officially launched to Prime Video viewers, and it was a hit! $13 billion is a LOT of money. But, when you analyze what Amazon has to gain for both for its Amazon Prime and Prime Video businesses, it might start to make sense. This week, Jaden and Maggie analyze Amazon’s deal to buy the rights to stream NFL games on Thursday Nights, and what this can teach us about Reach and ROI.
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