This week, in light of New York Fashion Week, we’re talking about Balenciaga's dirty shoe collection of 2022. They sold an intentionally dirty shoe for $1850! Yes, you read that correctly. On top of that, they sold the clean version for $650… LESS than the destroyed one (!!!). Jaden and Maggie delve into what Balenciaga’s bold shoe launch can teach us about brand equity and brand value.